Good course media can be alluring for both the faculty and the course itself. But achieving educational effectiveness requires excellent design. Whether you are teaching a course in-person or online, leveraging digital media can be a high-impact method for communicating with learners. The Media Producers and media design process is set up to do just these things. Together, we can create new or re-think existing digital course media with a focus on effective ways to use digital media for teaching.
Creating Media Content
Media Producers design and create digital media for online courses. This design process relies on collaboration between faculty, Instructional Designers and Media Producers.
Online Course Media
Together we work across 4 phases that include the following:
- Planning (4 weeks)
- Design (4 weeks)
- Development and production (6 weeks)
- Evaluation (2 weeks)
During this time, Media Producers work with faculty to develop course media that does the following:
- Effectively communicates visual concepts, establishes faculty presence, and enhances intended learning outcomes.
- Supports course learning objectives using high-value graphics, animations, audio tracks or videos.
- Establishes a visual identity representative of the nature of the subject-matter and one that is consistent with GW standards.
- Elevates faculty digital fluency skills and knowledge of the media design and production process.
In addition, Media Producers actively demonstrate and work with faculty on ways to leverage generative Artificial Intelligence (genAI) in media design, script writing, and digital asset creation. genAI is leveraged as a partner and helps us to brainstorm, jump-start some of the work, and create efficiencies that give us more time to jointly think through design and ensure the delivery of the project within a 3-4 month timeline.
Outcomes of this partnership typically include course videos, podcasts, animations, and graphics/images. Other items that can be created are infographics, Blackboard banners, icons, VR/AR experiences, and educational documents. We can also support your use of tools such as Adobe Express Premium, Adobe Podcast, and Adobe Firefly.
Non-course Media
The Media Producers work on other digital media projects such as those described below:
- GW Provost's Faculty Honors Awards
- GW-Adobe Science Education Initiative
- Global Financial Literacy Excellence Center
- Micro-learning: Getting Started with genAI
- Highlighting Faculty and Staff Leaning into genAI
If you have something in mind that you are interested in pursuing please reach out to the Center for Teaching Excellence, and let's create something great together!
Consultations in Creative Media
If you have a media project that you would like to discuss and potentially partner with us on for in-person and online courses, please use our form to contact the Center for Teaching Excellence.
